Our Brands

America's Choice

From around the country and coast to coast... we've gathered an exclusive lineup of value priced, quality products that give you real value, real savings.

Quality assurance guaranteed by rigorous lab testing... America's Choice food experts set our standards high and their constant, rigorous testing assures that every America's Choice product meets or exceeds the best of any other big national brand you may be using now. Satisfaction Guaranteed... If you don't think any America's Choice product delivers on taste or quality, just return it and you'll get your full purchase price refunded. Superfresh stands behind every America's Choice product. As one of the first companies in the nation to create brands with consistent quality, we've been meeting America's needs for over 140 years and we're meeting them today with America's Choice. You'll find thousands of America's Choice items on the shelves at your local Superfresh affiliate. Choose from dairy products, canned and frozen items, paper goods, health and beauty care and many more to fill your shopping needs. Extra Virgin Olive Oil. Authentic Bolognese Pasta Sauce. Fresh Portobello Mushrooms. You can get them at a village specialty store.

Master Choice

Or you can turn to MASTER CHOICE. There is nothing like going to that little out of the way specialty market and bringing home fresh food. That's why we created the premium store brand called Master Choice. From farm fresh strawberry preserve jam to fresh 100% Natural Apple Juice. All created from the finest recipes and authentic ingredients. And, remarkably, all at store brand prices.

MASTER CHOICE: Like a specialty market in your supermarket.

Health Pride

Health Pride's exclusive line of quality products gives you the best value in health care. Our products are quality assurance guaranteed ... every one will meet or exceed the best of any other big national brand you may be using right now. You will find hundreds of Health Pride items on the shelves at your neighborhood Super Fresh store. You've tried the national brands, now try our brand ... we know you will be very pleased with the quality and value of Health Pride.